Privacy Policy

Last Updated: December 5, 2025

Effective Date: December 5, 2025

Blink and Boujee ("we," "us," or "our") operates the website [Your Website URL Here] and provides eyelash extension services. We are committed to protecting your privacy. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and your rights regarding that data.

By visiting our website or using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information for the purpose of providing and improving our services to you.

A. Personal Identification and Contact Information (Directly Provided)

This information is collected when you book an appointment, sign up for a newsletter, or contact us via our website forms.

Identifiers: Name, telephone number, email address, and physical address.
Booking Details: Date and time of service, service history (what lash sets/fills you received).

B. Health and Consultation Data (Sensitive Data)

Since we provide professional lash services, we collect necessary health-related information to ensure your safety and the quality of the service.

Consent Forms: Signature, date of birth.
Health History: Information about known allergies (e.g., to adhesives), eye conditions, sensitivities, recent eye surgeries, and medications that may affect the service.

C. Technical and Usage Data (Automatically Collected)

When you access our website, our hosting platform (such as Wix, Squarespace, or a custom host) and third-party services (like Google Analytics) automatically collect certain information.

Log Data: Internet Protocol (IP) address, browser type, operating system, pages viewed, time spent on pages, and dates/times of access.
Tracking Technologies (Cookies): We use cookies and similar tracking technologies to track activity on our website and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

2. How We Use Your Information

We use the information collected primarily to ensure the safe and effective delivery of our eyelash services, which is the core of our business relationship with you. This involves using your Personal Identification, Contact, Health, and Service History Data to manage your bookings, confirm appointments, provide aftercare instructions, and crucially, to perform the service safely, such as by conducting necessary patch tests and avoiding known allergens. We also use your contact information to respond to your inquiries and, if you have provided consent, to send you occasional marketing updates, special offers, and newsletters. Finally, Technical and Usage Data are collected automatically to monitor and analyze our website performance, diagnose technical issues, and continuously improve the user experience, while all data types may be used as necessary to meet our legal obligations, such as maintaining client records for liability and compliance purposes.

3. How We Share Your Information

We do not sell your personal data. We only share your data with trusted third-party providers who are essential for the operation of our business:

Booking and Scheduling Software: If you book online (e.g., through platforms like GlossGenius, Acuity Scheduling, or Square Appointments), your name, contact info, and booking history are stored securely by that provider.
Payment Processors: When you pay for services or deposits online, your payment details are securely handled by third-party payment processors (e.g., Stripe, PayPal, Square). We do not store full credit card details.
Website Hosting and Analytics: Our website hosting provider and analytics services (e.g., Google Analytics) have access to Technical and Usage Data to keep the site running and analyze traffic.
Legal Requirements: We may disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4. Data Security and Retention

Security: We take reasonable technical and organizational measures to protect your Personal Data from unauthorized access, disclosure, alteration, or destruction. This includes using encrypted online booking systems and keeping physical client forms (if any) locked and secure.

Retention: We retain your Personal Data, including client consultation forms and service history, for as long as necessary to provide you with services and to comply with our legal and regulatory obligations as a beauty service provider.

5. Your Data Protection Rights

Depending on your location, you may have the following rights regarding the personal data we hold about you:

The Right to Access: You have the right to request copies of your Personal Data.
The Right to Rectification (Correction): You have the right to request that we correct any information you believe is inaccurate or incomplete.
The Right to Erasure (Deletion): You have the right to request that we erase your Personal Data, under certain conditions. Note that we may be required to retain some health/service data for a period due to legal/insurance requirements.
The Right to Object: You have the right to object to our processing of your Personal Data, particularly for direct marketing.

To exercise any of these rights, please contact us using the contact details provided below.

6. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.